Intensification of research in the 21st century resulted in a dramatic increase in the number of journals which publish scientific papers. Only in the field of biology and medicine there are about 3000 journal titles. It is currently an exciting and challenging time in the science publishing world as it transitions to a completely open access environment which means that all research data are instantly accessible to the public domain. This puts a significant burden on authors and Institutions since they need to cover publishing costs. The traditional journals are steadily replaced by electronic only journals and the number of journals publishing papers for free are rapidly declining. On the other hand, recent appearance of some dubious journals offering fast publication or even publication without any peer review casts a shade on the whole publishing industry. Impact factor of the journals and citation records (e.g. h-index) are now important parameters for considering employment strategies and research funding, invitations to talk at the meetings etc. Where to publish the results of your research and how make your paper more visible and citable is an important question for young scientists starting and developing their research career. It is also important to write your paper in the way that it gives a clear message to the readers avoiding direct translation of the text from your own language and plagiarism including extensive self-citation. The title, abstract and key words in the paper are also important for promoting visibility of your science. To avoid paying an excessive amount of money for publishing is another important strategy and it is worth to consider publishing in the journals owned by the learned societies or apply for reduced fees which many journals are offering to young scientists. Another important question is related to the peer review process of your paper. Selecting an appropriate journal where most of your peers are publishing similar research and suggesting confident experts as reviewers might help you to get a fair review and even valuable suggestions for improvement and further development of your work. Our experience in scientific publishing for more than three decades can help you to answer these important and burning questions and to guide you through the process of writing a concise research paper.